- Articles & Lessons Learned
According to the author, the top performing founders his firm has backed rarely talking about “hiring” as their greatest challenge. Sure it still takes effort, and some people suggest the CEO should spend 50% of their time recruiting. But these startups have nailed the trifecta of:
Product vision and work that resonates
Core team + culture that others want to be a part of
Equity that’s perceived to have upside
Combine those three and you have Hiring Momentum, an underrated and underdiscussed component of startup success and scaling.
"Over the last several years many professional writers and journalists have lamented what's been called the BuzzFeedification of the Internet. This is an Internet where, it seems, a steady stream of churn-and-burn content is king, and anything of substance is only second best.
But now a young, bare-bones website called Wait But Why is disproving the notion that thoughtful, long-form content and virality are mutually exclusive."
"There are no silver bullets for deciding what metrics make sense for your startup's product. Each product is unique and therefore should have its own special logic for what makes sense to measure as a priority.
You see, the hard part is figuring out what to measure as an indicator of progress for your startup given your product, your customer base, your space, your vision, and your funding strategy. Optimizing for the wrong metric is a very dangerous thing. Metrics are personal company matters: to each its own."
This guide is for people who don’t have the best writing skills or the budget to spend on clicks, but who need to grab the attention of their audiences through organic storytelling.
This is an article sharing what the author has learned, and please note, pageviews or followers count don’t necessarily mean success or good content.
"There's power in a good story. And it's power that any founder can and should wield. In this exclusive interview, Pettis shares lessons he learned from years of startup storytelling — how to craft a foundational narrative, what makes content intrinsically shareable, and why traditional media coverage is more attainable than you think."
"This year at Rockstart Accelerator we saw more applications from companies with relevant market traction. But how does a founder get there? There are several ways, but a fast and effective one is going through pre-accelerators."
"Step 0: Delay naming your idea for as long as possible"