- Articles & Lessons Learned
Starting in 2009, Alberto Savoia began using an approach as an engineering director at Google that helped the tech giant know whether it was about to build the right product for the market … or a product that would flop. In the years since, he’s authored a book, lectured at Stanford, and helped a number of Fortune 500 not just build new products but build the right new products.
He’s dubbed the approach “pretotyping,” and it shares many of the same principles as both its similar-sounding (if later-stage) cousin, prototyping, as well as the more well-known lean startup movement.
Every SaaS company should be focused on mitigating churn because greater retention enables a business to grow far more rapidly, to reduce the cost of customer acquisition, and to slash the amount of capital required for the business to grow.
But there’s one additional reason to focus on churn: predictability. The more dollar churn a business creates, the less predictable its performance - and vice versa.
A 2013 McKinsey report predicted that by 2018, there would be a shortage of 190,000 data scientists in the United States, and a shortage of 1.5 million analysts capable of doing something about the big data flood headed their way.
827 people have signed up for Backa in the past few days. 40,625 page views later, 116 ideas have been posted and 341 comments have been made.
You can learn a tremendous amount of information by watching real people use your app. Here are five reasons you need to watch people use your app in the real world ASAP.
What is the most important thing you should consider when selling?
Emotion creates the sell, not logic, not information, emotion.
Four ways to make your day more productive. No tools necessary just simplicity.
Through the story presented in these slides, we look at a few startup moves and try to understand how different platforms compete and coexist by focusing on different layers of the stack. Some of the moves that these slides explore include the following:
How Airbnb beat Craigslist
Why Mint.com and Quicken have fundamentally different business models
Why Facebook’s photos application became so popular
The success of the app store model in building developer ecosystems
LinkedIn’s superior business model and Monster’s failure to keep up
Facebook’s success with building a ‘deeper’ platform than MySpace
How Youtube and Vimeo continue to coexist
Why Medium is so powerful for writers