Must read
People don’t want something truly new, they want the familiar done differently
People always prefer the familiar. The California Roll, for example, introduced Americans to sushi by using familiar ingredients arranged in a new way. What is your California Roll?
Sponsored
Standup meetings + Google Analytics/MySQL metrics
Standuply runs standup meetings in Slack. A custom request (upcoming) feature enriches standups with metrics from databases like MySQL and tools like Google Analytics.
Culture
Lessons from building our company culture
Culture is the undercurrent of your company; here are five actionable lessons for building and scaling your company's culture.
How to meet a technical co-founder
There are many paths to finding a technical co-founder, but none of them are easy or quick. On why learning their language and 'dating' one might help.
Modern Entrepreneurship
What do you do after you’re an entrepreneur?
A story about the journey through transition and what comes next after you've sold your company.
Intel Disrupted: Why large companies find it difficult to innovate and what they can do about it
Steve Blank on why it’s harder nowadays for large corporations to create disruptive breakthroughs, while startups are able to do so.
Growth
Exposing the myth of linear SaaS revenue growth (and how to achieve exponential growth for your SaaS)
"The truth is that customer success on its own is not enough to get past the ticking bomb that is churn."
Promoted
How to massively increase the chances of qualifying sales leads?
Calling a potential lead within 5 minutes of an inquiry (or them handing over an email or phone number through a landing page) increases the chance of successful contact 100 times. This lead is 22 times more likely to enter the sales pipeline.
Trends
Unexpected consequences of using AI meeting schedulers
AI can predict churn, have cars drive autonomous, but scheduling meetings might not be its best use case.
Silicon Valley’s $400 juicer may be feeling the squeeze
You can't possibly have missed this, right? We're not entirely sure if this signals anything, but it sure is worrisome.
Product
The art of writing one-sentence product descriptions
What if you don't have thirty seconds to pitch your product but just three? On how and why you should describe your product's lead feature.
Tools
The quick and dirty guide to building your startup brand
A practical guide for creating your brand narrative in six steps.
Thank you
Thank you for finishing issue #116 & credits
Thank you for reading Startup Curated, and special thanks go out to Simone for editing and Esther and Timan from NEXT Amsterdam, and Raymond from Vita.io for curating!
If you value Startup Curated, feel free to forward this copy to your friends or to share (editable) on Twitter, Facebook or LinkedIn to help us grow.