- Articles & Lessons Learned
“But my team is really smart, and they love the product!” Great! They’re also biased. Just consider the standard difference between the experiences and mentality of your average Silicon Valley Engineer, and your average Facebook/Snapchat/Twitter/etc. user. It’s like asking the Saudi King what the average day in his country is like. Will it be interesting? Sure. Will it be representative? No.
You want to be deliberate in your thinking and efforts, but you also need to get features out the door so you can test them. So you sacrifice parts of the user experience in order to move quickly. That’s OK, as long as you’re doing it consciously and you recognize that you’re accruing product debt.
Nowadays most startups can’t afford to build their initial user base with paid acquisition channel. That’s why mobile startups have to spend a lot more time thinking about organic distribution from the start and the most successful ones are creating (accidentally or on purpose) an organic growth engine that is inherent in the usage of that product.
KISSmetrics surveyed nearly one thousand marketers about how they track and share marketing and growth experiments. This post highlights the biggest findings, and offer key takeaways on how you can change the way you track, report and share wins and learnings to create a true culture of growth within your organization.
Here are nine exclusive and actionable content marketing tips from a handful of the brightest minds in marketing. Each tip has been used recently to build brand awareness, boost traffic, connect with more leads, and grow their businesses.
Good tips and pitch templates by Chris Moen, co-founder of Pressipe and proud #startup member :)
If you're on #startup, or use Slack for your team communication, this article provides insight into how the most professional Slack users use Slack.
After a SaaS startup has achieved some degree of product market fit, the business will likely ramp the go-to-market teams, and in particular the sales team. Measuring and tracking the performance of a growing sales team is critical to the growth and financial health of a business.