Must read
WeWTF
WeWork, or We, feels like it is scripted, as a movie about this company going public would actually generate more profit, or would it?
Culture
Does it really have to be a workshop?
On how workshop activities can also help beyond a workshop setting.
From Instant Pot to Instagram: Critical lessons in startup community building
“You need to build your community with people, not for or at them.”
Modern Entrepreneurship
Levelling up your product conversion rate via behavioural psychology
On a variety of tactics to use and implement in your product's design to ensure a good conversion rate.
The Problemeter: A sheet that helps startups solve the right problem
“A quick and easy way to figure out if your startup is solving the problem that really matters.”
Why entrepreneurs should prototype
Why should you prototype? This author argues it gives you room to experiment, gain feedback easily and more.
Trends
We listened to 174 startup pitches in 2 days—Here are the next big trends in tech
Insights into changing markets and opportunities in emerging fields.
Product
Customers don’t buy your product ‘cos of a persona
"Customers don’t buy products because they are a 35yo male engineer, living in Sydney. They buy your product because they have a job to do." - This article reminds you of prioritizing the 'Jobs to be Done' over creating a product with fancy features.
Design
Using the power of familiarity in design
With so much focus on creating new and innovative products, it’s easy to forget there is also power in familiarity.
Finance
Aaron Harris on fundraising and meeting with investors
A very informative discussion on fundraising, the mistakes and misconceptions around fundraising, and how to ask investors for their time (and money).
Investors research: basic understanding before fundraising
"Learning more basics about investors helps founders research and pitch to the right investors the right way."
Thank you
Thank you for finishing issue #238 & credits
Thank you for reading Startup Curated, and special thanks go out to Nina, and Raymond from Protium for curating!
If you value Startup Curated, feel free to forward this copy to your friends to help us grow. Or consider sponsoring, simply reply and we'll talk!
Also, we'd love to include some more 'curators' on our team, interested? Reach out!