Modern Entrepreneurship
15 ways to test your hypotheses
Lean Startup is great, but I personally am a bigger fan of the creative tactics it allows you to use :)
Growth
Choose your customer acquisition channel in five steps
Step 1: What Are You Optimizing For? Step 2: What are your constraints? Step 3: Setup Your Channel Matrix Step 4: Fill In Values Of Channel Matrix With Low, Med, High Step 5: Choose 1 - 2 Channels As Hypotheses
A beginner's guide to Growth Hacking
An introduction to growth hacking, based largely on advice from Morgan Brown. She cofounded Full Stack Marketing and leads growth for the Growth Hackers community.
An irresistible offer: 4 tips to personalize your sales funnel
This post an in-depth look at 4 “adaptive” (i.e., sometimes called “smart content”) features along with some helpful SaaSs to automate the process that you can start adding to your sales funnel today: 1. Segmented and personalized emails 2. Dynamic images and pricing 3. Optimized CTAs 4. Targeted onsite coupons and incentives
Constrained
An article that reminds me on Effectuation's 'Bird in hand' and 'Crazy quilt' principles. If you find the article interesting, don't forget to dive into Effectuation itself.
Product
Look and feel and feel
Designers often talk about the look and feel of a product, an app, an object, etc. These are good concepts to be talking about, but how the thing feels isn’t really the important feel. The important feel is how it makes you feel. That feeling isn’t usually covered by look and feel discussions.
Referral programs power the on-demand economy
If you are struggling with your referral program, or interested in setting one up, be sure to check the links in this article.
Thank you
Howdy!
How's your weekend going? Ours is great! Mostly because it resembles the silence before the storm as we've got busy days ahead of us.
We'll be at The Next Web Conference with 3 Hackbattle teams and German startup Blitzbude. Part of the Startup Foundation crew will then go to Teesside University in the U.K. for a free event and a good time, and in just a couple of weeks we'll be flying to Cyprus. Will you join?
Busy days, we're loving it. Please enjoy your weekend!